Are you struggling to find a new role while the job market is ‘flat’? Do you feel like you’re wading through treacle?

Here's some actions that can be taken to increase your chances of success when the market is challenging.

Stay positive – the market is undoubtedly tough!

Some context; the latest “KPMG and REC UK Report on Jobs” survey published this March, concluded that we are “amidst a 28-month contraction in the job market” and “growth in starting salaries has slowed, reaching the weakest pace in four years”.

Commenting on the latest survey results, Jon Holt, Group Chief Executive and UK Senior Partner KPMG, said:

“While it is still a wait and see approach to hiring, with February data showing companies continue to hold back on recruitment, the softer decline could be an indication that expectations of further interest rate cuts and better than expected recent economic data are starting to release some of the pressures on business.

“But several headwinds to growth remain, and we should expect a Spring Statement that is fiscally constrained due to growing spending pressures and global uncertainty. Despite this uncertainty, businesses which are well capitalised will be looking for signals to support future planning and growth, and with that will come confidence to invest and create jobs.”

Clearly there is nuance to this and there are still areas and levels of the wider market that are proving to be resilient, but its fair to acknowledge that 2025 remains a challenging market for many candidates. Clearly for a CFO and a General Counsel (for example) or the most senior department head roles this is especially prevalent.

Commitment to the search:

Balancing personal commitments (we are all human after all!) with a focused job search is the largest inhibitor to being consistent in a search, so a few ideas around combating this would be:

• Set realistic goals and SMART targets: Define what you want to achieve in your job search and set realistic timelines, that could be encapsulated around your current bonus timetable for example. What searches am I doing today? How many job applications shall I try and make today? Or, how many of my contacts in my network shall I reach out to?
• Create a schedule: Dedicate specific times each week to job search activities, such as networking, applying for jobs, and following up with search firm/recruiters.
• Leverage your network: Regularly connect with your professional network to uncover opportunities and gain insights (head to our website for specific advice around this).
• Stay organised: Keep track of applications, follow-ups, and networking activities to ensure nothing falls through the cracks.

Who am I? How you position yourself:

• Make sure you are tailoring each application: each and every hiring manager is looking for something different. A well-written job ad will highlight the most important criteria in the first few bullet points – so make sure you promote these achievements – put them at the top of your list, sell yourself and re-jig your responsibilities to reflect this.
• Assessing how to present your proposition: don’t be afraid to ask your recruiter to run through your pitch prior to your interview – remember they have been talking to the hiring client, they should know what they are looking for and can help make sure you pitch is ‘on point’.
• Reaching out and connecting to the line manager for the role via Linkedin, for a role you feel passionate about, carries no negative stigma in this market. Also consider people that may have a connection into the recruiting company that may be able to facilitate an introduction.
• Another angle would be to ask someone in a professional capacity on their perceptions on your areas of strength and areas to consider. This may also help frame your thinking and how you market/position yourself.
• The final point would be around your LinkedIn profile (check out this article more in-depth advice on this) – the importance of this as a “sales document” in many ways, but also ensure your profile is properly optimised from a keyword perspective and interacting with LinkedIn. Liking/commenting on other people’s posts will ensure your profile continues to be well optimised for search/recruitment firms and the direct hire market. Also be sure to follow companies that interest you.

Follow up is key… timing can be everything

“I never hear anything back”: frustrating as it is, both agencies and in-house talent teams are dealing with significant volumes of applications so don’t be afraid to give them a polite nudge.

• Timing your follow up: Try to refrain from sending an email or making a call immediately after you’ve submitted your application. You are better off noting the name of the job poster, and the closing date for the role, then give your CV time to land and be assessed alongside other applicants.
• Personalise your follow up: No “Dear Sir/Madam” or “To whom it may concern”. Send a personalised, polite and professional email, referencing the position and your relevant skills. Keep it succinct.
• … and if you can’t work out who to talk to, then pick the phone up to the agency, or the in-house talent team and just ask.

Review/re-review your expectations

• Most job seekers start off with a ‘golden wish list’ of criteria for their next role/challenge, whether that be location, hybrid working, job title or industry. In a sluggish and competitive job market, its definitely worth taking a step back periodically and reassessing “what is really important to me”. If you do make changes to your expectations, remember to communicate them to your network, recruiters etc.
• Consider the Contract/Interim market – we recognise that there are candidates who may have been unfortunate to lose their role, and this doesn’t need to define you. Do speak to an interim specialist if your circumstances dictate that you can consider an temporary or interim management contract – there could be questions around IR35 and Limited Companies you may have, if this isn’t an avenue you’ve considered before.

GET IN TOUCH

If you’re a finance professional looking to make a career move and need some help, please get in touch with Paul Craggs (permanent roles) and Rob McKay (interim roles) in the first instance on: paulcraggs@srmrecruitment.com and robmckay@srmrecruitment.com